The 10% Differentiator

"In a busy marketplace, not standing out is the same as being invisible." - Seth Godin

Photography in Dubai is challenging and demanding. The heat during summer as well as the height of certain buildings such as the Burj Khalifa calls upon all of one’s photographic skills and more.

This sunset city photo I took while living in the UAE, reflects the beauty of Dubai’s fast-paced and ever-evolving business world. Regarded as one of the world’s most unique cities, Dubai is a showcase of futuristic thinking and innovative business in which standing still is akin to going backwards. 

Organisations worldwide are seeking to become more efficient, refining their processes, and maximising their capabilities. Many operate near peak capacity, but settle in their comfort zone of being ‘good enough.’

The real potential for transformative growth and success lies beyond this level. What if we could unlock and harness an extra 10%? Think about these possibilities.

In a Harvard Business Review article on, “The C-Suite Skills That Matter Most,” Sadun, Fuller, Hansen and Neal say that, ‘More than ever before, we are witnessing a shift in the skillsets required of senior executives. No longer can they rely solely on their industry expertise or administrative capabilities. We are moving towards a business landscape characterised by tech-centric operations, a diverse workforce, and higher public scrutiny. Today's leaders must be adept communicators, relationship builders, and people-oriented problem solvers.’

Leaders are now expected to go above and beyond, using all their skills and more. The 10% differentiator is what will set you apart.