Through extensive interviews with global executives, Anton obtained valuable wisdom and insights that shaped his ground-breaking books on leadership: The 10% Differentiator, Leadership Through My Lens, and The Transformational Leader.

The 10% Differentiator

How to create a connected, innovative, and capable organisation in the next 12 months.

Dive in. Unlock your 10%. Lead Exceptionally.

Are you a leader equipped with all the right skills yet feel like something is missing? Dive into the world of exceptional leadership and discover how small shifts in your approach can lead to monumental changes in your impact.


In an era where the status quo in business is insufficient, The 10% Differentiator reveals the secret nuances often overlooked by even the most seasoned leaders. This transformative guide uncovers the subtle behaviours and interactions that can elevate your leadership from simply "good" to genuinely outstanding.


  • Go Beyond the Comfort Zone: Discover why many organisations, despite their best efforts, plateau at 'good enough' and how you can break free to achieve true excellence.
  • Master the Intangibles: Unearth the transformative elements of trust-building, empathy, effective communication, and understanding value systems that set exceptional leaders apart.
  • Adapt to a Changing Landscape: Learn how the post-pandemic world and shifting business dynamics demand a new breed of leader-socially adept, people-oriented, and a relationship builder.

With real-life case studies, research-backed strategies, and actionable advice, this book serves as both a roadmap and a beacon, guiding you toward unlocking your unique 10% Differentiator. Whether you're a seasoned executive or an emerging leader, this journey promises continuous learning, growth, and a pursuit of excellence.

Are you ready to discover the power of your '10%'? To unlock the potential that could catapult you and your organisation from good to great, capable to extraordinary.

The Transformational Leader

How to build a competitive advantage by inspiring, motivating and engaging teams in times of increasing change.

PASSION. INSPIRATION. INNOVATION

The impact of senior leaders at a global level is valued in the billions of dollars. Therefore, it’s critical that leaders inspire their teams to future-proof their organisations in disruptive industries.


The questions leaders must ask themselves are:

  • How do I support my organisation with change efforts?
  • Do I inspire and engage my teams?
  • Do I deliver transformation through culture and accountability?
  • What stops me and my teams from achieving excellence?

Given the rapid rate of disruption and emerging competitors, particularly in sectors previously protected by patents and high-entry cost, transformational leadership is essential to survival. Change is needed, and it starts with the leaders themselves.

A LEADERSHIP CALL TO ACTION

Transformational leaders lead by example. They lead from the front and encourage, inspire and motivate followers towards their vision. Transformational leaders express a clear purpose, are passionate about what they do and stand for, and communicate a clear vision for themselves and their company. These leaders are optimistic, energetic and enthusiastic, traits that are infectious to those around them.

THE INSPIRATION

This book focuses on leadership transformation and growth, a subject on which much literature already exists. As part of the research for this book, I wanted to gain personal insights, case studies and stories from leaders who are actively involved with not only surviving in a disruptive business world but thriving under fire. With this idea in mind, I approached over 400 executive leaders across the globe, inviting them to share their wisdom and stories on this subject. I interviewed leaders from the United States, Canada, Germany, England, other parts of Europe, Asia, Middle East, South Africa, and Australia. The most relevant insights and valuable wisdom from some of these executive leaders are included in the book.

This book sets out a clear step-by-step model and process how leaders can transform themselves and their businesses. And transformation is not simply taking a different approach; it means developing a whole new vision of your leadership.

Following the transformational leadership model, leaders will be able to encourage and inspire their teams to innovate and create change to shape the future success of the company. To challenge employees to go beyond the ordinary, and to create an aspirational future, one that once may have seemed impossible.

Leadership Through My Lens

Portraits | Reflections | Inspiration

Power. Strength. Inspiration.

These fundamental qualities of leadership are eloquently reflected in nature. The camera lens captures these moments of raw beauty to teach us important personal and professional lessons.


My book, Leadership Through My Lens, combines my two passions in life: leadership and photography. Photography is a common language we all understand. It creates an instant emotional and intellectual connection. Through my photography, I educate, inspire and change the way people think about leadership, growth and success.


My 25+ years working with businesses and senior leaders in emerging and established markets has taken me on assignments around the world. Through the lens of my camera, I have captured the magnificent landscapes and wildlife of the Middle East, Africa, Asia and Europe. In my book, I connect these images with important business and leadership lessons that reinvigorate and impel people to change the way they work.

THIS BOOK IS FOR:

  • Senior executives struggling to lead effectively.
  • Professionals seeking direction, clarity and motivation.
  • Employees who want to climb the corporate ladder.
  • People who want to feel re-energised about their work and personal lives.

THIS BOOK WILL:

  • Change the way you think about leadership.
  • Help you to lead your teams more effectively.
  • Give you clarity on your goals.
  • Inspire you to take control of your career.